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Join CMA and New Frontier Data for "Weaponizing Retail and Consumer Intelligence: A Masterclass for Cannabis Marketers" at 12pm MT on 8/17. Please join us for a masterclass on Equio® for cannabis marketers sponsored by New Frontier Data. As the cannabis industry grows more competitive, New Frontier Data has marketing professionals like you covered. Through our recent enhancements to Equio®, we have connected best-in-class retail, consumer, and market data, providing marketing teams with a clear picture of the cannabis commercial landscape to support powerful campaigns: Learn how to make the most of Equio's enhanced intelligence to support your marketing efforts: Analyze retail and product performance metrics, including point-of-sale and purchasing data, and foot traffic from more than 4,500 U.S. dispensaries, to identify green space and points of saturation. Understand consumer behavior including preferences, motivations, profiling trends, and usage rates, to target consumer profiles and optimize campaigns. Assess market projections & opportunity rankings based upon New Frontier Data's 7+ years of data collection and proprietary indexing. This event is open and free to all! Registrants will receive Zoom details the day before the event.

Join CMA and Cannabis Certification Council Co-Founder Ben Gelt at 12:00pm MT on August 3. Sustainability can be a daunting subject, it's broad and hard to define - and consumers can't get enough of it. This panel will discuss the dos and don'ts of marketing sustainability as part of your brand. Start small (you don't need to single-handedly save the world and don't let perfect be the enemy of good) Know what you're doing well (strengths) Know what you're not doing well (weaknesses) No detail is too small (knowing your operation will make you a better marketer and you never know what detail consumers may seize on) Speaker Bio: Ben Gelt is a seasoned businessperson and strategist. He co-founded the Cannabis Certification Council, a non-profit focused on sustainability and standards, and has led the group since 2014. Ben connects the many regulatory, business, and communications interests in the industry and is regarded as an expert on many cannabis issues. In addition to supporting his global mix of clients and businesses with executive-level strategic communications services and business development, Ben serves on the Denver Cannabis Industry Stakeholder Committee, the Colorado MED Sustainability, Science and Policy workgroup, chairs the Denver Cannabis Sustainability Working Group, was recently appointed to the Colorado Energy Office Cannabis Advisory Committee, is a member of the Cannabis Council of Canada Sustainability Caucus, Chairs the Sustainability Committee for the New Jersey Cannabusiness Association and has served on the State of Colorado Pesticide Stakeholder Committee. This event is free and open to the public. Register at TheCannabisMarketingAssociation.com

Join us for our September Members-Only Gatheround! This informal networking session is to connect marketers in the CMA community with each other— wherever they are in the world. Attendees will be able to introduce themselves and have private conversations in breakout rooms. Members, once you register for this event, you will receive a calendar invite with the link to join Gatheround. See you there! This event is for Cannabis Marketing Association members exclusively. To learn more about CMA Membership, visit https://staging.thecannabismarketingassociation.com/membership/.

Join us for our August Members-Only Gatheround! This informal networking session is to connect marketers in the CMA community with each other— wherever they are in the world. Attendees will be able to introduce themselves and have private conversations in breakout rooms. Members, once you register for this event, you will receive a calendar invite with the link to join Gatheround. See you there! This event is for Cannabis Marketing Association members exclusively. To learn more about CMA Membership, visit https://staging.thecannabismarketingassociation.com/membership/.

Join us for our July Members-Only Gatheround! This informal networking session is to connect marketers in the CMA community with each other— wherever they are in the world. Attendees will be able to introduce themselves and have private conversations in breakout rooms. Members, once you register for this event, you will receive a calendar invite with the link to join Gatheround. See you there! This event is for Cannabis Marketing Association members exclusively. To learn more about CMA Membership, visit https://staging.thecannabismarketingassociation.com/membership/.

Join CMA and Cannabis Marketing Summit Platinum Sponsor, Surfside, on Tuesday, June 29 at 12:00 pm MT. As brands, retailers and services seek ways to connect with cannabis consumers, whether through earned media, influencer marketing, digital/mobile display, a billboard or print ads, measuring the success of your media is not a luxury, it is a requirement. And the ability to accurately measure what’s working across your media mix has historically been a challenge for cannabis marketers, until now. Too often in cannabis advertising, businesses believe that just getting their ads active and compliant is the entire battle. With the evolution of technology within the advertising ecosystem, it is becoming more important than ever to measure performance across all your advertising mediums. The ability to measure what creative, audiences, and/or media channels are driving growth for your business is now a possibility. * Learn about the different methodologies and key metrics that you should track to benchmark your marketing performance * Find out how your business can start to use measurement technology to optimize and personalize media campaigns * Track your advertising back to in-store, online sales, and conversions Join Surfside on Tuesday, June 29 at 12:00 pm MT for a panel-based webinar led by Surfside Co-Founder, Jon Lowen and CSO Eric Meth for a discussion on using advertising science and audience data to accurately Measure What Matters understand where to best allocate their budgets for the best efficacy featuring: Nidhi Lucky Handa - CEO - Leune Nick Fotis - VP of Marketing - Curaleaf Stu Waters - Head of Growth - Grassdoor This event is free to Cannabis Marketing Association Members and verified Cannabis Marketing Summit attendees and $20 for Non-Members. If you are unsure of your CMA membership status, please email membership@marketingcannabis.org.

Join CMA and Marijuana Matters on June 7 at 12pm MT for this social equity awareness training. The goal of this training is to provide companies with an understanding of what inequities within the cannabis industry most need to be addressed in order to repair the harm done from the war on drugs. This training is modeled after Marijuana Matters. Social Equity Toolkit which applies a good, better, best framework on how cannabis businesses can strive toward achieving equity internally, and externally support equity-seeking groups. We believe that the cannabis industry working in alignment with and dedicating important resources and expertise to communities over the long term will begin to achieve the outcomes of a social equity framework. Topics covered include: ● A brief history of the war on drugs and collateral consequences ● Benefits of incorporating diversity, equity, and inclusion into core business plan ● Social justice efforts ● Diverse talent/partnerships ● Community education and stakeholder engagement ● Targeted social equity language ● Employee resource groups Desired Outcomes ● Increased awareness of diversity, equity, and inclusion as a measurable goal ● Fundamental understanding of a social equity framework ● Microsteps your company can take to expand the cannabis social equity ecosystem

Join CMA and Platinum Cannabis Marketing Summit Sponsor, Surfside, on May 18 at 6pm MT for a Clubhouse conversation on cannabis adtech. Learn best practices from cannabis ad tech pros and hear from the brands who maximize their marketing through sophisticated technology. Eric Meth, Chief Strategy Officer, Surfside Megan Panameno, VP Marketing & Business Development, Cannavative Bryan Benavides, Director of Digital Marketing, PharmaCann Valda Coryat, Chief Marketing Officer, Trulieve This event is not a webinar and will be hosted on the Clubhouse app. You can join the session on May 18 at 6:00 pm MT here: https://www.joinclubhouse.com/event/xnkr59Jg Don't have a Clubhouse account yet? Download the app and secure your invitation before the event!

Join CMA and Laura Hand on July 20 at 12pm MT to discuss customer experience design and its implications for the cannabis industry. Customers will always have an experience. Why shouldn't it be focused on making it inclusive and delightful? It starts the moment they become aware of your brand and evolves over time, over every touchpoint of the buyer’s journey. This means that every product, service and touchpoint is designed to deliver an exceptional experience; your packaging, website, check-out experience, events, all the way down to how budtenders greet customers, to how a store looks, smells and sounds are just some of the details to consider in customer experience design. Delivering delightful experiences for your customers puts you on the path of being rewarded with loyalty and affinity. Attendees will learn: What customer experience design (CXD) is and why is it important for the cannabis industry An overview of how to determine your experience vision and target audience Why CXD is good for business Laura Hand Laura Hand is the CEO and Founder of Laura Loo Experience Design (LLXD). LLXD helps cannabis brands execute their vision by crafting a delightful brand strategy for every touchpoint of the customer journey to provide the experience their customers want and deserve. Laura’s background consists of starting her career as a UX web designer. Her 13-year tenure that culminated to the creative director role saw significant growth for the company, which specializes in digital strategy for financial institutions and health care businesses. From there she built herself as a young leader inside and outside of the work environment, by volunteering countless hours for local community groups. She was most influential in her local chapter of the American Advertising Federation, in which she served as president for six years, won eleven American Advertising Awards (ADDYs) for web design and print work and was honored with the coveted AAF Silver Medal Award in 2014. In this same year, she was elected to a four-year term on the American Advertising Federation’s District 9 Board of Governors, providing leadership to clubs and federations in Missouri, Iowa, Nebraska and Kansas. She was also a Waterloo Cedar Falls Courier 20 Under 40 award recipient and a finalist for Iowa Women of Innovation - Business Innovation and Leadership award. In 2016, Laura was promoted to vice president of VGM Marketing, an internal agency that specializes in marketing for the 25+ businesses of VGM Group, Inc. VGM Group is one of the largest healthcare member service organizations (MSO) in the country serving over 17,000 customers. She led a team of more than 20 marketing experts dedicated to finding creative and strategic solutions to help VGM expand its healthcare services and better serve their customers. In 2019 she left the corporate world to realign her focus to the cannabis industry to honor her family. The loss of her brother to a drug-related heart attack and my father to brain cancer has forever shaped her life. She believes that proper education and access to cannabis would have changed their outcome. This event is free to CMA Members and $20 for Non-Members. Learn more about CMA Membership here: https://staging.thecannabismarketingassociation.com/membership/

Join CMA, Merril Gilbert, and Jennifer Whetzel on May 11 at 12pm MT to discuss the responsibilities and risks of cannabis product claims. Attendees will learn about how to make a stellar label for their product that not only looks good but is compliant, keeps their brand out of hot water, and contains all the factual information consumers need to know to consume safely. We will be going over all of the different components and considerations when creating a label and showing real-world examples of good practices and standards to include verses to avoid. We will also examine how label designs can enhance or inhibit the effectiveness of the label — having an attractive label is nice, but if it obscures critical information it can do more harm than good. We will discuss how to choose a brand design that works symbiotically with risk management techniques. Attendees will leave the session with an understanding of how a company's back-end operations like manufacturing, supply chain, and testing affect the strength of their label and, consequently, their marketing campaigns' effectiveness. Jennifer Whetzel Jennifer Whetzel is the founder of Ladyjane Branding and the Women in Cannabis Study. With more than 28 years of marketing and advertising industry experience, she is now focused on helping cannabis businesses make smarter, more strategic business decisions. Her suite of proprietary, data-driven tools simplify the complex nuances of branding, messaging, data and organizational culture - ultimately imparting that wisdom on business leaders so they can more effectively drive growth in the companies and categories they serve. In 2019/2020, Jennifer served on the Packaging & Labeling Committee for the NCIA and can answer questions related to making packaging material/design choices that fit your brand identity as well as the federal regulations for health or supplement claims and how to avoid compliance issues with messaging on packaging and labeling. Merril Gilbert Merril Gilbert is the Co-Founder & CEO of TraceTrust. “We Make Edibles Credible™” by establishing the first universal independent certification programs for dose accuracy and good manufacturing practices (GMPs) for legal Cannabis and Hemp derived products, A True Dose™ and hGMP™ go beyond regulatory requirements to validate safe and reliable products, building trust in the expanding legal marketplace. Always at the forefront of emerging trends on the future of food, technology, health and wellness, Merril leverages 25 years of experience of creative development, operations and investment for everything food and beverage. This event is free to CMA Members and $20 for Non-Members. Learn more about CMA Membership here: https://staging.thecannabismarketingassociation.com/membership/ Legal Disclaimer The information provided on this website does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this site are for general informational purposes only. Information on this website may not constitute the most up-to-date legal or other information. This website contains links to other third-party websites. Such links are only for the convenience of the reader, user or browser; Cannabis Marketing Association and its members do not recommend or endorse the contents of the third-party sites.